Our Story

We got our start during the pandemic with Happy Masks—reusable face masks that were both protective and fun to wear. As the world opened up, we asked ourselves: what else could we create that would protect kids and bring them joy?

That’s when we launched our first product: a UPF 50+ sun hat with a twist—swappable, stick-on patches called Patchumz®. Our goal? Make a sun hat kids actually wanted to wear.

And soon, families who got Patchumz started reaching out—parents and kids excited about the creativity, the flexibility, and the fun. They didn’t just see a patch. They saw self-expression that could evolve with their interests.

In 2025, we launched Patchumz as its own brand: fun, functional gear that grows and shifts with your kid’s wonderful mind, so they can keep showing up in the world as fully, creatively, and confidently themselves.

Warmly,
Melinda